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| News | | Home > News > Press Releases: 2007 | |||||||||
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Healthy Hoops Presented as Case Study in Ethical Health Promotion at International Forum in BelgiumNovember 20, 2007 Health Advocate and Columnist Glenn Ellis, who was invited to present at the conference, chose the nationally recognized and NCQA award winning Healthy Hoops program for his presentation. As a communications and marketing consultant for Keystone Mercy Health Plan, Ellis has seen first hand how Healthy Hoops has succeeded in reducing health disparities in an ethical manner. The conference, "Setting an Ethical Agenda for Health Promotion," brought together scholars from both the fields of ethics and of health promotion in order to identify and discuss the ethical issues that are at stake within the context of health promotion. The conference examined the applicability of the achievements of biomedical ethics within the context of health promotion. Leading Bio-ethicists from 31 countries who attended the gathering offered an overwhelmingly positive response to the Healthy Hoops presentation. One conference attendee, Ahmad Binsumeit Badawy Jamalilyl, Professor at the College of Medicine, Sultan Qaboos University in Oman, said, "the discussion on Healthy Hoops has enlightened me, and made me view ethical health promotion events differently." The conference was hosted by the Institute for Law, Ethics, & Society at Ghent University and co-organized by the departments of Public Health at Ghent University and the Free University of Brussels and by the Flemish Institute for Health Promotion (VIG). The conference was co-sponsored by the International Union for Health Promotion and Education (IUHPE) and the Research Foundation-Flanders (FWO). About the Healthy Hoops Program About Keystone Mercy Health Plan Glenn Ellis is a Health Advocacy Communications Specialist and author of Which Doctor?: What You Need to Know to be Healthy. Ellis lectures and is an active contributor to the literature nationally and internationally on health related topics, including on the topics of community health, health promotion, and medical ethics. His work for clients includes: guiding leaders and teams from ideas to products as a project director and facilitator, crafting funding initiatives, writing position papers, and providing expert knowledge in public health, cultural competency, and culture in health. Please visit www.glennellis.com for more information. |
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